Not all keywords are global, actually sometimes probably the most valuable keywords are the local ones which will get the brick and mortar business more interest and conversions from customers in the area. More and more people are using the internet to locate local businesses over antiquated methods just like the phonebook than before and this trend will only continue, so if you have a local business you want to get off the floor then focus on your local Search engine optimization strategy.
What is Local SEO?
Local search engine optimization describes acquiring a typically small enterprise to position specifically in the SERPs for his or her region. This really is generally much easier to do than ranking for global terms making sense because local SEO revolves around local search terms which are essentially just very specific long tail keywords which consequently have hardly any competition.local search engine optimization.
Rather than going against hundreds, thousands, or potentially millions of other sites which are targeting your keywords, you’re likely only going against a tiny handful and over likely your competitors know a whole lot lower than you are doing about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to target. This doesn’t mean ranking for your own personel brand related keywords. If somebody searches on their behalf then they’ll find you together with you’re in good condition. Instead you should target local keywords within your on / off page SEO. I’ll perform a more complete write up on choosing local SEO keywords next week, however the gist of local keywords is always to qualify the keywords you’re already wanting to target with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s get into the local SEO tips.
On Location Local SEO
Posting Your Address to Your Site – This can be one of the first things you must do. Ideally you have a physical address as this will help your local SEO efforts immensely. Put it around the footer of each page if at all possible and set it inside a page or two of your Google Fluff pages.
Google Fluff – Your Google fluff pages will be the “About”, “Contact”, and other informational pages because they relate with your site and business which Google loves to see. This should be a part of local or global SEO but owning your fluff pages can put you in front of competitors who don’t ask them to and as just mentioned, these pages will also be nice to accommodate your address as well as any other information you’d be prepared to find for any local business like hours or a phone number.
IP Source – Ensure your site is hosted within the country where your company is. This could take care of itself for the majority of webmasters however for some they find cheaper, seemingly more appealing hosting options in other countries. Seems strange to Google once they see you’re seeking to rank for London based keywords but your site is hosted in America. While you’re doing that, grab a dedicated IP if at all possible to ensure you’re not sharing with any potentially spammy or penalized sites. It costs more but can be worth it when i outline in hosting and SEO.
Keywords – I simply alluded to this particular but place the local keywords within the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored together with your local keywords. Use these and LSI keywords sparingly when pointing back to your website from another site.
Google Authorship – Google Authorship is effective in global SEO as well as moreso in local SEO as the majority of your competition will not be doing the identical. Obtain your picture inside the SERPs with Google Authorship and improve your authority.
Off Site Local SEO
Social Media Sites – Get the business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where you can with each network.
Directories – Submit your business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, along with other directories in the like. Most cities have local directories to market their local business owners and lots of people refer to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap will be the acronym for “name, address, and phone number”. This information needs to be on your site as well as on directories, social networks, anywhere it is possible to put it, and many important it needs to be CONSISTENT in every single location. If something modifications in your NAP’s details, update them across the board. Google desires to provide you with the best user experience so if they observe that your address differs on a variety of sites, they’ll wish to shield their users coming from a potential frustration when trying to arrive at you.
Local Sites – Connect with and take local links from various sites in your neighborhood. A web link from the local news website makes your web site seem more highly relevant to search engine results for and in your neighborhood. Networking with some other local business owners by performing your own searches or connecting over local business hubs is a great way to share links and boost your exposure.You ffjsgz even flyer for the web site to increase awareness and consequently your traffic as well as the links you’ll receive inside your neighborhood that can subsequently cause Google to reward you having a better local ranking.