Nearing the end of 2019, Google started letting webmasters know about impending changes to their internet search engine ranking system that will have impact on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In this post, I discuss these key new changes that can impact your website’s organic SEO rankings within the Internet Search Engine.
The initial item on their list is making sure that your web site features a published SSL certificate in position. Now, as far as Internet search rankings go, you will quickly be penalized should you not provide an SSL certificate in place on your own site.
One of the primary moves in connection with this already now in place, is the fact that unless you have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a potential page viewer be aware that the web page is not secured. Clicking on the exclamation mark brings up the facts from the security infraction. This new item is now already in place on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense nowadays and you can get them put in place for as little as about $26 each year if you are not running an e-commerce site and approximately $70 or so if you are. Google is quite thinking about customers being protected because they visit websites directed by Google and they want to make certain that customer data entered on these internet websites is encrypted along with a person’s information is kept safe. In this regard, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate set up. So, if being found by Google organically is very important to you personally, this is a step you will have to take along with your site.
Next on their own agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become hearing their complaints. Google has found that popup adds often can cover an entire screen on a mobile phone and can even be hard to remove. Now as Googlebot crawls your webpages and then in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is that they are planning to deliver quality content to their search and “AdWords” customers on the part of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web will commence to change due to this new internet search engine ranking requirement so when you are planning to be found and also you currently run popups on your own pages, you will be seeking to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.
The next change necessary for 2017 is going to see lots of people scrambling to enhance their site design architectures. Nearly half of all the Internet access these days is carried out by cellular devices including tablets.
In a recent study done by a Google subsidiary company, it had been found that the average load time to get a webpage on the mobile phone remains sitting at about 19 seconds to load. This same study indicates that mobile device users on the other hand have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google presently has setup an entirely separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google can make note from it and your page will no longer be arriving within their search results for users until you can buy this fixed.
With well over 50% of all the website interactions now provided by mobile, this has the potential for cutting your total visitors by up to 50 % when your pages have been flagged by Googlebot as being slow loading – not really that mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.
In reality, many WordPress theme providers are actually scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however regarding whether they can get down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times that are consistently this fast, will basically require the making of “natively coded, responsive” webpages that do not use widgets for any sort. And even the time use to convert the content of the anhnir fat page in to a fast loading, content filled mobile page needs time that may still keep your page from the fast loading category.
In conclusion, the Internet search engine nowadays wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To achieve success using a website organically in the future as a result, will need for most online entrepreneurs, a necessity to rebuild existing websites.