Seo Philosophy. This is arguably the most critical factor when deciding which company to work with to enhance your online business or brand identity. Employing the search engines marketing or placement company that only makes use of ethical search engine optimisation techniques or “white hat” methods will make certain you minimize the potential chance of being dropped, removed, penalized, deleted, or banished from the major search engines. Nobody enjoys getting up glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service.
Search Engine Optimization Methodology / Specific Expertise
Can your expert SEO Company only optimize static websites constructed in basic HTML? An uPStanding SEO company will have experience dealing with websites in the common programming languages and technologies, PHP, ASP, ASPX, HTML, Cold Fusion, Flash etc.
Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces including Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, Volusion?
Depth Of Optimization / Piecemeal Services
The most basic search engine optimization companies around don’t actually perform search engine optimisation whatsoever- they are merely submission services which either manually or automatically submit your website to numerous search engines or directories. Submission companies are generally highly affordable since no actual coding, linking, or content development occurs on your own actual website. Typical pricing runs around $19.95 to $399 each month for such submission type services.
A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, link building, and adjusting / writing fresh content to your site. They also may do a pinch of off-site optimization, like press releases, article submissions, and blog writing. Typically, firms with this middle level range charge between $399 and $850 each month.
The highest level search engine placement firm performs the duties described for mid level optimization companies, but additionally accounts for conversion tracking and analysis. The increased exposure of off-site optimization can also be much greater and time intensive. This means that high level optimization firms are essentially accountable for discovering what exactly is working and what exactly is not working through the entire customer experience – from initial search through conversion. More man hours per month means a greater fee that search engine firms must charge to pay for their costs. The typical pricing range for such firms’ are $850.00 all the way up to $10,000 per month, but on average, you’ll look at fees over the $1,000 per month range.
A piecemeal marketing company is just one that treats various parts of an optimization campaign as separate entities. As an example, an optimization company may charge distinct fees just for “linking” or “content construction.” This piecemeal approach can be detrimental. Successful optimization will be the synergy of multiple efforts on multiple fronts, sometimes simultaneous, and sometimes in succession. Piecing together different aspects of an optimization campaign typically reaps poorer results compared to a comprehensive strategy.
System Of Evaluation / Reporting
The vast majority of search engine optimisation companies cringe at the idea of empowering their clientele to evaluate their work. An ethical seo company does the contrary. There are four tools we recommend using together to examine a search engine optimization company’s work / performance.
1. Real Time Statistics / Conversion Analysis Software
Having the ability to see traffic gains and conversions live can become a useful window in evaluating the way your SEO Firm is performing. Having the cabability to see who is visiting your website, from what search engines they may be coming from, and the exact keyword phrase used within the search query is a vital tool.
2. Positioning or Visibility Reports
Being emailed bi-weekly positioning reports on the specific keywords that you are looking at ranking highly for can be incredibly useful. A visibility percentage, which is the amount of people who are finding you for keywords which are important for your business – on the Major Search Engines Like Google – Google, Yahoo, AOL, and MSN can also be important. Ensure your firm doesn’t overdue the automated online search engine queries however, the major search engines may think about this spamming their databases.
3. Alexa Rating:
You can download the Alexa Toolbar right now from alexa.com. This offers a solid review of the general traffic trend within the last three months for the website in comparison to other existing sites. If you have a new website, chances are you simply will not even come with an alexa rating or visible data at all. The alexa rating also shows you, in general terms, the way your website stacks up- traffic wise- compared to the competition or industry affiliates. The lower your alexa rating the greater traffic your internet site is generating in comparison with other sites within the alexa universe. Please note, should your site posseses an alexa rating of “1” this doesn’t mean you happen to be popular site on the internet- it probably means you happen to be operating a Yahoo Store- in such a case, it is identifying Yahoo’s overall traffic, rather than your own site. A general tool like this can give you a quick overall impression of traffic growth and trends. Be careful though, the numbers are generalities (like the television Nielsen Ratings) and never absolute figures.
4. Google PageRank
You can download the Google Toolbar right now by going to google.toolbar.com. Click on the options tab and check off the “display PageRank” measure. It will be possible to find out how Google is rating the value of your web site on a scale of -10. Being an optimization company proceeds along with your campaign you can check periodically to see how the number is increasing. The typical website might see a PageRank increase of 1 to 2 points over the course of an optimization campaign. Stay in mind that it is much easier to improve your PageRank on the lower ends in the spectrum. When you approach higher PageRanks it might be more difficult for your rating to balloon.
Due Diligence: Corporate Goals / Industry And Niche Research
How exactly does the SEO Company you are considering perform its in advance legwork regarding your organization, industry and corporate goals? Will they seek advice about:
What your corporate goals (both short and long term) are, your industry, your competition. What keywords are working for you? What PPC (Pay Per Click Marketing) words are currently effective? What PPC engines (Adwords, Overture, MSN/Live) are effective? How your internet site is designed? Is the site dynamic or static?
What tools does your SEO Firm employ to do its niche research?
What about Wordtracker, WebCEO, or Keyword Elite? Have you thought about the essential Overture keyword suggestion tool or perhaps the generic Google keyword suggestion tool provided by Adwords. Do they really utilize a mix of the essential tools? Have you thought about proprietary keyword analysis methodology? Do they have dedicated tools which have been created in-house, or by a third party?
Client to Account Manager Ratio
Only a few SEO companies like to publicize their client to account manager ratio. Here is the ratio representing the quantity of clients that each account manager handles at any given time. The lower the amount of clients each account manager assists, chances are the greater the service and the higher the degree of personal attention. Our recommendation is that a search engine optimization account manager supports lower than thirty clients at any moment.
Man-Hours Each Month
The number of man hours each month your SEO production department actually dedicates to your company is crucial. It is actually a lot more than smart to request a monthly time allotment estimate before beginning an optimization campaign. Whatever you anticipate to receive and what exactly is actually delivered should be right in line.
Company Structure and Size
Does your SEO Company consist of a laptop computer with your account manager exercising of his basement sitting beside a salivating golden retriever? Is the SEO company a bureaucratic nightmare that forces one to fill in trouble tickets when you need help on the spot?
Your ethical seo company ought to be somewhere inside the sweet spot of not very small and not too large. You desire individual attention, however you would also like to know there is certainly more than one mind, calculating your upcoming business moves.
Does your ethical search engine optimisation company have a solid management team? Have they got a management team in any way? Are definitely the firms you are considering privately owned or publicly traded? Is definitely the owner in the cikvdv company an absentee landlord or perhaps an active member of the SEO community? It is not out of the question to request the curriculum vitae or resume of the powers that be, in reality, it makes perfect sense if you are entrusting this company with not just your business however, your livelihood. All things considered, SEO practitioners do not have board certification which you can rely upon to check their history.