Musical.ly users opened their phones to a surprise today as they found the app replaced with a new brand name and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Read Review into its own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a new interface yet still retains the core feature of both apps: short-form videos approximately 15 seconds.

Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger tactic to break to the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from the platform as a result of her status as being a “subversive gangster icon.”

Some Musical.ly users are welcoming the modifications, while others are debating the best way to identify themselves moving forward: musically is currently “tik tok” however i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok will be missing a crucial part of the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to make karaoke videos are still there, but rebranding the app with an all new name and forcing the existing Musical.ly users to migrate to an alternative platform is really a move that may alienate the first community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the US.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly featuring its popular short-video sharing platform TikTok to generate one global app under the TikTok brand, in a push to be the world’s go-to destination for short-form video content and creation. By registering you consent to our T&Cs & Online Privacy Policy

The new app will retain the most famous features of both platforms and existing users could have their account, content and fan base automatically migrated to the new TikTok app, that can possess a new brand name and interface. The brand new app includes upgrades for instance a “reaction” feature which allows users to react to friends’ videos directly from the phone and enhanced creative tools, the company said in a statement on Thursday.

“Musical.ly recently reached a whole new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit because of the shared mission of both experiences – to create a community where everyone can be a creator.”

TikTok is really a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was the most downloaded non-game app in the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will always be being a stand-alone app.

Along with the new app, TikTok is launching a series of new creator programmes to supply users with tech support, performance insights and guidance on growth strategy. Additionally it is launching a brand new safety centre, “to build an online experience that feels safe and welcoming,” in accordance with the statement.

Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos in the last year, according to the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.